User ID
Password
  Forgot User ID
or Register Today!
VegasInsider.com
Follow Us on Facebook Follow Us on Twitter Follow Us on Google+ VI Mobile Scores and Betting Odds
Home
NFL
NBA
NHL
MLB
NCAA FB
NCAA BK
Golf
Auto
Horses
Soccer
Boxing/MMA
More
Betting Tools

 
Danica boosts TV ratings from last year

NEW YORK (AP) - With Danica Patrick starting from the pole, the Daytona 500's television ratings were much higher than last year's.

Advertisement
Sunday afternoon's race earned a 9.9 rating and 22 share on Fox, the network said Tuesday. That's up 24 percent from 2012, when rain pushed the event to a Monday night. It was the highest rating since 2008.

Jimmie Johnson won the race while Patrick was eighth, the best finish by a woman at the Daytona 500.

The race had plenty of buildup: Patrick making history as the first woman to start a Sprint Cup race from the pole, the revamped cars, no more tandem drafting and a frightening crash the day before in the second-tier Nationwide Series.

The increases in viewership were particularly notable in some of the country's biggest cities. Ratings were up 91 percent in Chicago, 64 percent in San Francisco, 60 percent in Los Angeles, 59 percent in Boston and 43 percent in New York.

The average rating for women between the ages of 18 and 34 grew by 16 percent.

Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time.

Copyright 2016 by STATS LLC and Associated Press.
Any commercial use or distribution without the express written
consent of STATS LLC and Associated Press is strictly prohibited.

  
HEADLINES
Johnson's visibility grows after 7th title
Johnson's crew chief Knaus celebrates
Monster Energy to sponsor NASCAR
Jeff Gordon to drive in Rolex 24
German GP off 2017 F1 calendar
Roush's program will scale to 2 teams
Rosberg feels toll of fight with Hamilton
Ty Dillon to drive for Germain Racing
2017 F1 set to showcase young talent
MORE HEADLINES
 
VegasInsider.com Gold Membership
  
corner graphic
With a VI Gold Membership, you can SAVE 10% off a Live Odds subscription, SAVE 20% off Daily Pick packages, and receive access to up to 1,000 Member Plays each month!
VI Gold Membership