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Izod ending title sponsorship of IndyCar

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INDIANAPOLIS (AP) - Izod will end its deal as title sponsor of the IndyCar Series at the end of the season.

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Izod signed on as the official apparel provider of IndyCar in 2008 and increased its involvement to series entitlement holder in 2010.

Izod said in a statement Friday the company is shifting its product focus and must adjust its marketing spend as well.

Hulman & Co. CEO Mark Miles said as IndyCar and the Indianapolis Motor Speedway combine their commercial functions, they will be better positioned to aggressively pursue new partners.

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The Associated Press
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