Miller Lite remains Brewers' beer sponsor
February 26, 2013
By The Associated Press
MILWAUKEE (AP) - Miller beer and the Milwaukee Brewers have quite a history together, dating back to the 1950s.
MillerCoors and the Brewers Tuesday announced that connection will continue with the renewal of an agreement that maintains Miller Lite as the team's exclusive beer sponsor. Financial terms and duration of the agreement were not disclosed.
The sponsorship includes in-stadium signage, advertising on TV and radio Brewer game broadcasts and exclusive consumer promotions, among other things.
The Miller Lite Party Deck also opens this season. It's a 1,400-square foot deck with 70 seats above the Miller Park right field Loge bleachers.
The Miller-baseball connection dates back to 1953 when Frederick Miller, the great grandson of the brewery's founder, helped bring the Braves to Milwaukee.
Copyright 2017 by STATS LLC and Associated Press.
Any commercial use or distribution without the express written
consent of STATS LLC and Associated Press is strictly prohibited.
4-0 L4, 13-3 +1,154 This Year
14-5 +965 L4 Days, 14-5 L19 GPlays
7-4 +437 L11 Picks, +1,416 TY
7-1 L8 Guarantees, 9-4 L13 Picks
7-2 L3 Days, 14-6 +905 L20
11-5, +618 G-Plays This Year
11-4, +655 MLB Picks Y'day
With a VI Gold Membership, you can SAVE 10%
off a Live Odds subscription, SAVE 20%
off Daily Pick packages, and receive access to up to 1,000
Member Plays each month!