User ID
Password
  Forgot User ID
or Register Today!
VegasInsider.com
VI Mobile Scores and Betting OddsVI Mobile Scores and Betting Odds Be Social
Home
NFL
NBA
NHL
MLB
NCAA FB
NCAA BK
Golf
Auto
Horses
Soccer
Boxing/MMA
More
Betting Tools

 
49ers reach stadium rights deal with Levi's

SAN FRANCISCO (AP) - The future home of the San Francisco 49ers will be called Levi's Stadium.

Advertisement
The 49ers and Levi Strauss & Co. announced an agreement Wednesday for a $220 million, 20-year naming rights deal for the team's stadium in Santa Clara.

Levi's CEO Chip Bergh and 49ers CEO Jed York announced the deal at Levi's Plaza in San Francisco. Santa Clara Mayor Jamie Matthews and San Francisco Mayor Ed Lee also attended the news conference.

While the stadium will be in the heart of technology-rich Silicon Valley, the San Francisco-based apparel company best known for its jeans will hold the name. The proposal, which also has an option to be extended for an additional five years, will be submitted to the Santa Clara Stadium Authority for approval Thursday.

``Levi's jeans were designed for the 49ers during the gold rush,'' York said. ``It was a good fit for them then and it's a good fit today.''

The upcoming season will be the 49ers' last at historic Candlestick Park in San Francisco. The team is planning to move to the new $1.2 billion stadium, about 45 miles south in Santa Clara and adjacent to the 49ers practice facility, for the 2014 season.

The naming rights deal will not only help fund the project, it will likely give another boost to the 49ers' hopes of hosting a Super Bowl soon. The 49ers are bidding for the Super Bowls played in February 2016 and 2017 with hopes of landing one.

A decision on which cities will host the upcoming Super Bowls is expected to be made during the NFL's meetings in Boston from May 20-22. Miami and San Francisco-Santa Clara are in the running for the 2016 Super Bowl and the runner-up will compete with Houston for the following year's game.

The annual average of $11 million is believed to be the second-largest stadium naming rights deal in the NFL and largest for a single team. MetLife Stadium, home to the New York Giants and New York Jets, has a $400 million deal for 25 years.

The 49ers and Levi's both touted their deep roots in the Bay Area in coming together.

Levi's, which reported net revenues of $4.6 billion for the 2012 fiscal year, was founded in 1853 when German immigrant Levi Strauss opened a dry goods store in San Francisco. In 1873, Levi's created the first blue jean by adding copper rivets to denim pants for workers in the American West. The 49ers have won five Super Bowls and were the first major professional sports team to be based in San Francisco more than 60 years ago.

``Levi's Stadium will connect two iconic Bay Area brands that share similar values, a rich heritage and a pioneering spirit,'' Bergh said. ``Joining the incredible legacy of the 49ers organization is a perfect fit for the Levi's brand - and a chance for us to engage with sports and music fans across the Bay Area and around the world.''

Copyright 2017 by STATS LLC and Associated Press.
Any commercial use or distribution without the express written
consent of STATS LLC and Associated Press is strictly prohibited.

  
HEADLINES
DiNitto: Opening Line Report - SB51
Roberts: Books survive Title 'chalk'
News: Super Bowl LI Opener
Pats open as 3-point favorites in SBLI
Brady leads Pats' rout of Steelers, 36-17
Falcons rout Packers for NFC title
Fitz, Olsen are Man of Year finalists
Redskins promote Manusky to DC
Fire alarm pulled at Steelers' hotel
MORE HEADLINES
 
Why Buy Picks From VegasInsider.com
NFL Pro Football Handicapper Sports Picks Records
NFL Hot Streaks
6-1 Playoffs, 15-4 Run, 65% +2,305
6-0 Streak, 17-5 Totals, +1,852 TY
11-1 NFL Guaranteed Streak
4-0 Sunday, 10-1 L11, 21-6 Run
4-0 Sunday, 10-1 L11 Playoff Picks
9-1 L10 G-Plays, 11-4 L15 Picks
10-3 NFL G-Plays This Year
4-1 L5 Picks, 8-2 L10 Guarantees
6-2 Record Last 8 Picks
3-1 Sun., 11-5 L4 Sundays
6-3 L9 NFL Guarantees
26-10 Last 36 Over/Unders
3-1 Sunday, 3-0 Last 3 G-Plays
2-0 Sunday, 5-1 L6 Over/Unders
3-0 L3 Picks, 9-3 L12 Guarantees
VegasInsider.com Gold Membership
2016 NFL SEASON PICK RECORDS
Money Leaders
Handicapper Money
Don Anthony + 2305
The Gold Sheet + 1852
Michael Black + 838
Last Week's Leaders
Handicapper Money
Antony Dinero + 472
The Gold Sheet + 400
Mark Franco + 400
Percentage Leaders
Handicapper Pct
Don Anthony 65 %
The Gold Sheet 59 %
Michael Black 56 %
Guaranteed Leaders
Handicapper Money
Pat Hawkins + 1168
Don Anthony + 967
Andy Iskoe + 665
Over-Under Leaders
Handicapper Money
Joe Williams + 1201
The Gold Sheet + 808
Don Anthony + 582
Member Leaders
Handicapper Money
The Gold Sheet + 1204
Jimmy Boyd + 961
Hank Goldberg + 601
MORE PICK RECORDS
  
corner graphic
With a VI Gold Membership, you can SAVE 10% off a Live Odds subscription, SAVE 20% off Daily Pick packages, and receive access to up to 1,000 Member Plays each month!
VI Gold Membership