VegasInsider.com
VI Mobile Scores and Betting OddsVI Mobile Scores and Betting Odds Be Social
Home
NFL
NBA
NHL
MLB
NCAA FB
NCAA BK
Golf
Auto
Horses
Soccer
BOX/MMA
More
Betting Tools

 
Knights merchandise flying off shelves

Vegas Golden Knights merchandise is flying off the shelves, with goalie Marc-Andre Fleury's jersey leading the way.

Advertisement

Specific numbers weren't immediately available Tuesday, but the NHL says the team's overall North American sales have been very strong.

''The Vegas Golden Knights are in the top five in merch sales all season,'' Nirva Milord, the NHL's senior director of corporate communications, wrote in an email to The Canadian Press. ''Marc-Andre Fleury is tops among players in playoffs merch sales.''

Last month, the NHL reported that Fleury was fourth in jersey sales behind Toronto's Auston Matthews, Pittsburgh's Sidney Crosby and Edmonton's Connor McDavid.

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last year's expansion draft. He has helped anchor the Golden Knights and gave them immediate star power.

This random mix of journeymen, up-and-comers and castoffs will host the Jets in Game 3 of the Western Conference final Wednesday after teams split the first two games in Winnipeg.

Cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the team's steel grey, black, gold and red colors.

Marvin Ryder, a marketing professor at McMaster University in Hamilton, Ontario, points to a couple of reasons for strong sales: a lack of competition from other top sports leagues in Las Vegas; the readiness of hockey fans and youngsters to flock to new gear.

But where the franchise really delivered, Ryder said, was with its powerful logo coupled with an attractive color scheme.

''Whatever graphic identity team they hired, they knocked it right out of the park,'' Ryder told The Canadian Press.

It helps to have a winning team, too.

''Ultimately it's how the fans embrace it,'' Ryder said. ''In this case, I'm going to say it's more about lucky. You had all the pieces, but they got them right the very first day. That's the unusual part of the story.

''Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear. They got it right from Day One.''

Copyright 2018 by STATS LLC and Associated Press.
Any commercial use or distribution without the express written
consent of STATS LLC and Associated Press is strictly prohibited.

  
HEADLINES
· News: 2018-19 Point Totals
· NHL officials get refresher course at camp
· Flyers top Islanders behind Stolarz
· Sabres list Sheary as week to week
· Importance of NHL captains is changing
· Oilers sign defenseman Darnell Nurse
· Preds blank Panthers behind Saros
· Lundqvist happy to be part of Rangers
· Barkov takes over as captain of Panthers
MORE HEADLINES
 
Why Buy Picks From VegasInsider.com
NHL Pro Hockey Handicapper Sports Picks Records
VegasInsider.com Gold Membership
2017 NHL SEASON PICK RECORDS
Money Leaders
Handicapper Money
Matt Fargo + 2891
Stephen Nover + 2831
Gary Bart + 2363
Last 7 Day Leaders
Handicapper Money
No Games Last 7 Days  
   
   
Over-Under Leaders
Handicapper Money
Stephen Nover + 3314
Bruce Marshall + 1446
Doc's Sports + 855
Guaranteed Leaders
Handicapper Money
Matt Fargo + 2766
Bruce Marshall + 1256
Scott Rickenbach + 934
Underdog Leaders
Handicapper Money
Gary Bart + 2243
Matt Fargo + 909
ASA + 95
Member Leaders
Handicapper Money
Scott Rickenbach + 1048
Doc's Sports + 914
Gary Bart + 796
MORE PICK RECORDS
  
corner graphic
With a VI Gold Membership, you can SAVE 20% off Daily Pick packages, SAVE 10% off a Live Odds Pro subscription, and receive access to up to 1,000 Member Plays each month!
VI Gold Membership