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UFC's Forbes article
April 22, 2008
Las Vegas, NV (USA) – In the May 5th issue of Forbes Magazine, Senior Editor Matthew Miller takes readers to the fight capital of the world, Las Vegas, Nevada, to sit with UFC® owners Frank and Lorenzo Fertitta and hear first-hand their eight-year tale of the Ultimate Fighting Championship, and how they turned the nearly bankrupt organization into the world's most powerful mixed martial arts empire.
"Ultimate Cash Machine", a six-page cover and feature story, contains exclusive interviews with the Fertitta brothers, as well as UFC President Dana White, and recounts the pivotal decisions and investments that have led to the success of the UFC brand.
Miller also tracks the history of the Station Casinos enterprise, and how Frank and Lorenzo Fertitta partnered to transform this family business into one of Las Vegas' largest gaming corporations.
The current issue of Forbes is available nationwide on newsstands everywhere. To view the online version of "Ultimate Cash Machines" as well as a photo gallery and video exclusive, visit www.forbes.com.
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