PointsBet Inks First Sports Betting Deal With Big Ten Program
The University of Maryland, through Maryland Sports Properties and PlayFly Sports, has agreed to a multi-year sports betting partnership with PointsBet. The deal makes the Terrapins the first Big Ten program to partner with a sports betting provider.
Although the exact terms of the deal have not yet been released, it will include in-game features and campus activations for fans in and around the university’s sports facilities. It is also likely to involve a charitable component and advertising for PointsBet throughout Maryland’s physical and digital properties.
While Maryland is the first Big Ten school to strike a deal with PointsBet, the Pac-12’s Colorado University reached a similar agreement in 2020. According to Sports Illustrated, who obtained the contract between PointsBet and the University of Colorado, the sportsbook requires live-mentions during sporting events, commercial advertising, and physical signage with “TV visibility” at football games, among other criteria.
Expect something similar from the deal with the University of Maryland.
In addition to on-campus betting engagement and in-game advertising, the partnership will include responsible gaming education for students, staff, and fans. PointsBet is viewed as an industry leader in responsible gaming education thanks in part to its unique betting options.
PointsBet offers users the ability to win more money based on how correct their bets are through “PointsBetting.” However, with the ability to win more money comes the ability to lose more money, hence the company’s greater need to educate potential users on responsibility.
Whether or not the partnership begins in time for the 2022 football season remains to be seen. Maryland retail sports betting went live last week in several locations throughout the state, but online sports betting is expected to launch at some point in the second half of 2022.
Regardless of timing, the partnership allows PointsBet to reach a broad audience, as the University of Maryland is surrounded by high-level college and professional sports teams. As colleges and universities continue to dip their toes into the sports betting waters, Maryland could prove to be a reliable, centralized location that leads to more opportunities.
PointsBet gained access to the Maryland sports betting market through an agreement with Riverboat on the Potomac, an off-track betting location for horse racing aficionados.