2023 The Year of Golf: Who was the most popular golf players of 2023

VegasInsider Staff Sports Betting Expert

3 minute read

The PGA Tour gained popularity this year thanks to the documentary series "Full Swing." Produced in collaboration between Netflix and the PGA Tour, the series offered viewers a behind-the-scenes look at players' lives and the tournaments. It was a game-changer, bringing the world of golf to the forefront of entertainment. Not just the players, but even the unsung heroes of the golf world—the caddies—found themselves in the limelight. In a historic move, some PGA Tour caddies entered into their first-ever partnership earlier this year with SAXX, a men's underwear brand, putting these often-overlooked team members in the arena of golf front and center.

As the year concludes and notable names such as Wyndham Clark, Viktor Hovland, Rory McIlroy, Jon Rahm, and Scottie Scheffler fill up our Google searches, Vegas Insider decided to uncover who stole the spotlight in the digital realm.

Tiger Woods Reigns Supreme

Tiger Woods led Google searches in an impressive 42 out of 50 states, which is no surprise, especially with him being named as a director on the PGA Tour's policy board. However, players such as Keegan Bradley, Tony Finau, Rickie Fowler, and Tom Hoge grabbed attention in specific states. Check out the map below.

Who's Chasing Tiger's Digital Crown?

While Tiger Woods basked in the digital limelight, Vegas Insider dug even deeper to reveal the top three most Googled golf players in each state to see who’s in the race to have the same influence as Tiger Woods.

Top Three Most Googled Golf Players by State in 2023.

With golf players like Ricki Fowler and  Keegan Bradley gaining public recognition—whether through streaming services like Netflix or social media platforms like TikTok and X—the surge in interest in the PGA Tour is propelling golf into a new era of visibility.

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