As expected, DraftKings was recently granted a conditional license to launch its mobile sportsbook app in the state of New York, and is now live!. The New York Gaming Commission made everything official on Nov. 8 with a total of nine US-based sportsbook operators entering the state.
Legal online sports betting in New York has been a long-time coming but worth the wait. DraftKings is in a perfect position to fully capitalize on this state’s potential. This is the second-biggest legal sportsbook operator in the US according to market share.
The target date for launch was before the NFL’s annual Super Bowl in February. However, legislators were able to speed up the timeline, and betting is now live as of January 8th, 2022!
As part of its impending launch in New York, in-state bettors can expect a generous welcome offer attached to a special DraftKings promo code. This includes a matching bonus up to $1,000 on an initial deposit into a new DraftKings’ online betting account.
New sports betting customers in the Empire State are also able to take advantage of a $50 Free Bet. This generous welcome offer is just part of an entire lineup of promotional offers and incentives available at DraftKings.
The entry into the New York online sports betting market is especially exciting. Given the past success of DraftKings in both the retail and online segment of the industry, this is likely to turn into the Boston-based company’s biggest market yet.
DraftKings’ partnerships with US professional sports leagues should help the initial marketing effort. The NFL, NBA, MLB and NHL are well represented by multiple teams in New York. By using its industry clout, DraftKings should have a leg up on the competition when it comes to new customer acquisition.
Another big advantage for DraftKings in New York is the sportsbook’s mobile betting app. On a monthly basis, this is routinely the highest downloaded sports betting app in the US industry.
Innovation is another driving force behind this brand. DraftKings recently expanded its betting market for props with micro betting. This lets customers bet on single plays in a NFL game or even on a single pitch in a MLB game.
With addendum by Chris Altman on January 8th, 2022