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Fanatics Review


Fanatics is the largest sports-licensing company in the world and an e-commerce giant in sport-related apparel. The company has decided to diversify its portfolio by entering the legal sports betting industry in the United States. This Fanatics review will take a closer look at the company’s efforts.

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Fanatics Pros & Cons

Given Fanatics’ stature in the world of sports, their reputation would be considered a compelling pro for its move into the realm of legal sports betting. Owned by billionaire Michael Rubin, the company’s deep pockets for this endeavor would be another strong point.

Key to this Fanatics review, Rubin has assembled an impressive team for the company’s sportsbook project led by Matt King. He recently stepped down as CEO of FanDuel which is the biggest legal US sportsbook by market share.

Fanatics Files Patents for Sports Betting and Casino

Another sign that Fanatics is doing whatever it takes to be prepared for the eventual launch of New York sportsbooks: they're filing patents to secure naming rights to an iGaming app and a sports betting platform. Fanatics Sportsbook and Fanatics Casino are two such patents this new but well-informed legal betting company has filed for, and it's expected that they're going to make a full court press once betting does go live in the Empire State.

Jay-Z Throws His Hat in the Ring with Fanatics

A big pro comes in the form of an angel investor: none other than Shawn Carter, aka Jay-Z. The rapper, mogul, and shrewd businessman with a net worth of $1.4 billion will be a primary investor and partner of Fanatics when they go for a New York sports betting license next year.

Fanatics Pros: A Team of Professionals Bringing Expertise to the Platform

Also on this team is Tucker Kain, who was a former executive with the MLB’s Los Angeles Dodgers. He was specifically brought in to help Fanatics expand beyond sports related merchandise. Kain also has the ability to leverage the company’s strong ties with most major US sports leagues.

The addition of both of these gentlemen has been coupled with an estimated budget of $320 million. The combination of the two presents a strong case for a successful sports betting product. That would be the plus side of this Fanatics review.


As far as the potential cons, timing would top the list. The legal US sports betting industry is expanding at a rapid pace. The competition is fierce with more and more players entering the marketplace. The established US books are pouring millions into growing their active membership base.

Fanatics has the necessary resources to make an immediate impact. However, the lack of market presence in the sports betting industry would be an overall concern. Another con for this Fanatics review could be limited availability in the early stages of the rollout.

Fanatics Promo Code & Welcome Offer

When the Fanatics app for betting on sports is up and running, you can expect an aggressive promotional program. There should be a Fanatics promo code for new members that comes with a generous welcome offer.

Fanatics winners can also expect to find an effective system in place for immediate payouts.

Bonus Code

While there are no specific Fanatics promo codes in this introductory Fanatics review, they should be a big part of the sports betting app’s incentive program. Most legal US mobile sportsbook apps use promo codes as a way to take advantage of any current offers.

These promotional perks include an up-front bonus tied to deposits or incentives on any initial sports wagers placed.

Welcome Offer Details

Welcome offers vary from one mobile sportsbook to the next. As part of this Fanatics review, you can expect to see a very lucrative welcome offer when the Fanatics app is initially launched.

As mentioned, this company has the necessary resources to make an immediate impact in the marketplace. Fanatics winners would be anyone who takes advantage of everything this mobile book has to offer.

Fanatics Mobile App Review

With a former FanDuel CEO heading up the Fanatics app project, you know the company will produce a solid product.

Sports betting technology along with sophisticated software solutions are evolving at an accelerated pace. There is no current prototype in place for this preliminary Fanatics review. Yet, one would have to believe the betting app will be a state-of-the-art product given its strong backing.

How Fanatics Works

Similar to existing mobile sports betting apps, the Fanatics app should be all encompassing. This covers the initial Fanatics promo codes and welcome bonus to producing some big Fanatics winners.

Sports bettors can also expect to find some added bells and whistles with this product. The goal would be to differentiate Fanatics from the competition.

The app will be available for both iOS and Android download. The mobile betting platform will be advanced. Availability will be limited to start. However, this Fanatics review expects widespread expansion in a shorter timespan than most other mobile books.

Is Fanatics Safe?

Given the complexity of most legal online sportsbooks in the US market, betting the games is very safe. Fanatics mobile betting app should follow suit.

The biggest benefit of legal sports betting in the US is the regulatory nature of the industry. Each state that offers some form of legal betting on sports has a regulatory body governing sportsbook operators.

For states offering legal online sports betting, internet security is a high priority. That onus is put back on the actual sportsbook operators. Fanatics will be no different in its approach to operating its sports betting app.

Fanatics State by State

There is no detailed plan in place for the rollout of the Fanatics mobile sportsbook. This Fanatics review uncovered that the entire project is still in the developmental stage. However, the investment has been made and it is substantial.

Looking ahead, target states would most likely include New Jersey, Pennsylvania, Indiana, Illinois, Michigan and Colorado as major sports betting markets. Fanatics is based in Jacksonville. This makes Florida another prime market as it works through the legalization process.

Fanatics Ease of Use – 4 out of 5

Keep in mind that all of the initial ratings in this Fanatics review are based on conjecture. However, the success and excellent reputation of Fanatics as an e-commerce company should be reflected in the finished product.

The best mobile sportsbook apps are known for ease of use. This Fanatics review would expect the same from this product. It could actually be better than most with the use of advanced technology.

Fanatics Payment Options – 4 out of 5

As a multi-billion-dollar online retailer, payment options for the sportsbook app should cover a broad spectrum. This ties-in with ease of use and the entire presentation.

Credit and debit cards are still the most popular means for funding an online betting account. The industry is starting to explore the possible use of digital wallets for depositing funds and other banking transactions.

Fanatics Customer Service – 5 out of 5

Once again, this Fanatics review is looking at the company as a whole. You do not become the largest online retailer of licensed sportswear without a strong foundation in customer service. This should actually be a major competitive advantage for Fanatics.

Fanatics FAQ

When Will the Fanatics Mobile Sportsbook App Launch?

As mentioned, the product is still in the developmental phase. The company is moving fast on this project, so some time in early 2022 is a good possibility.

Will the App Feature Fanatics Promo Codes?

Most likely yes. Promo codes are an industry-wide feature and key to expanding a sportsbook’s active member base.

Will Fanatic Winners Receive Prompt Payouts on Withdrawal Requests?

Once again, the answer is most likely yes. Given the company’s strong background in retail trade, prompt payments would be an integral aspect of its entire customer service plan.

Our Fanatics Verdict – 4 out of 5

Most of the conclusions drawn in this Fanatics review are based on company reputation and overall business success. The addition of Matt King to lead this project is a huge plus.

By duplicating his past success with Fanatics, this mobile sportsbook app could quickly become a major player in the industry.

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