The New Jersey Devils have a long history of success in the NHL as three-time Stanley Cup Champions. In recent years, this has made the team a betting favorite among hockey fans in legal betting markets all across the US.
New Jersey Devils Overview
The origin of the NHL’s New Jersey Devils can be traced back to the 1974/1975 NHL season. The team played in Kansas City for two seasons as the Scouts. The franchise was relocated to Denver as the original Colorado Rockies.
Moving to New Jersey ahead of the 1982/1983, the Devils finally found a permanent home in the Garden State.
The first taste of success came in 1988 with a trip to the Eastern Conference Finals. The Devils came into their own with a string of three NHL championships from 1995 through 2003.
Highlighting this era was goalie Martin Brodeur. His NHL career spanned 22 seasons while playing all but one with the Devils. Along with the three Stanley Cup titles, he led his team to five Eastern Conference Championships as part of 17 trips to the playoffs.
Playing in the NHL’s competitive Metropolitan Division, New Jersey has formed lasting rivalries against a handful of East Coast teams. The short list is headed by the New York Rangers, New York Islanders and the Philadelphia Flyers.
A popular way to bet on Devils’ games is through the use of NHL money line odds. If New Jersey was listed as a -135 home favorite at one of the state’s legal sportsbooks, you would have to wager $135 to collect $100 payoff if the Devils went on to win that game.
Betting on the New Jersey Devils in New Jersey
New Jersey was one of the first states outside of Nevada to offer legal sports betting. The Garden State actually led the legal fight against the federal government in that landmark court case.
All the major US sportsbook operators have a business presence in New Jersey. This covers retail sportsbooks in Atlantic City casinos and New Jersey race tracks. There are over 20 different mobile sportsbook operators active in the state.
Playing in a huge sports betting market like New Jersey, the Devils have attracted quite a bit of attention when it comes to sportsbook partnerships.
Over the past few years, operators such as FanDuel, Caesars Entertainment and Unibet have formed promotional ties with the team. Some deals cover area signage at the Prudential Center in Newark. Other sportsbook deals are tied to television and cable broadcasts.
Australian-based sportsbook operator PlayUp made its US debut in New Jersey. The book’s launch was bolstered by a multi-year partnership with the Devils. The company sponsors PlayUp Studio as a pregame show for New Jersey hockey games.