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William Hill Sportsbook Review

Sportsbook Directory · Reviews · William Hill

William Hill Sportsbook is one of the most famous and reputable sports betting operators on the planet. William Hill at Monmouth Park was the first retail bookmaker to accept sports bets in the state of New Jersey.

Shortly after, they launched their online sportsbook and have become one of the Garden State’s premier sports betting destinations. William Hill sportsbook is loaded with innovative features that appeal to both novice and experienced sports bettors. For more information on bonuses, visit our William Hill promo code page.

VegasInsider William Hill Sportsbook Rating

Overall William Hill Rating
William Hill Welcome Offer
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William Hill App
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$500 Free Bet When You Deposit $250! Claim Bonus in NJ, WV, CO, IN


VI Rating: 4.7
Expires: Ongoing

William Hill Sportsbook Bonus Code

William Hill Sportsbook William Hill Promo Code Offers
William Hill NJ, CO, IN, WV Welcome Offer $500 Free Bet When You Deposit $250!

T&C's Apply, 21+, Only in NJ, CO, IN, WV
William Hill IL Welcome Offer Risk Free Bet Up To $300

T&C's Apply, 21+, Only in IL
Eligibility New customers, 21+ in NJ,CO,IN,WV,IL
Mobile App iOS & Android
Last Verified October 20, 2020

William Hill Sportsbook Welcome Offer

Many online bookmakers offer valuable bonuses in an attempt to attract new players. This site offers a bonus for William Hill NJ sports bettors but it is far from the most generous. This is likely because William Hill simply doesn’t need such a gimmick to sell their respected name. Sports bettors know that the site offers great odds, loads of features, and plenty of NJ sportsbook promotions.

Those who open a new William Hill Sportsbook at Grand Victoria Casino account can get $500 free bet when you deposit $250. To qualify, open a new account, make a deposit using the bonus code VIMAXSPORT500, and place $250 in the account. After completing the requirements, the site will credit the $500 as a free-bet to your sportsbook account. The bonus code is VIMAXSPORT300 in Illinois.

There are much bigger welcome bonuses out there, but the odds and regular promotions make up for it. Besides, sports bettors know the value of betting with a top-rated international brand. This bonus is easy to claim and doesn’t require a very big investment.

Claiming the welcome bonus is straightforward. Simply open a new William Hill account, make a deposit using the William Hill promo code, VIMAXSPORT500, and get a $500 free bet when you deposit $250. If $250 is too big a deposit, no problem, you can also get:

  • $50-$99 = $100 Free Bet
  • $100-$249 = $250 Free Bet
  • $250+ = $500 Free Bet
The free bet awarded as non-withdrawable site credit and must be used all in one shot. New users only, 21+ and must be present in NJ, CO, IN or WV.

In Illinois, the offer is slightly different, with a slightly different promo code VIMAXSPORT300. If your first wager is graded as a loss, receive a cash refund up to $300 as a deposit match. Also for new users only, 21+ and must be present in IL.

How To Sign Up At William Hill

New users may sign up for a betting account by visiting the William Hill US website or downloading the mobile app. Use the following step-by-step guide to ensure you don’t run into any issues registering:

  1. Visit the William Hill US website and click on the ‘Register’ button found at the top of the homepage.
  2. A registration form will pop-up in your browser. Fill in the first section of the form with your Full Name, Date of Birth, Email and Mobile Number. Click the ‘NEXT’ button when complete.
  3. The second part of the form will require you to create a password and security questions for your account. Your mailing address and SSN number must also be entered to verify your identity.
  4. Type in any William Hill promo code such as VIMAXSPORT500 or VIMAXSPORT300 in Illinois into the ‘PROMO CODE’ field if required to activate the Welcome Bonus.
  5. Tick the terms and conditions box and click on the ‘SUBMIT’ button to complete your registration.
  6. Once you SSN number is verified, you will be able to login to your William Hill account.

If you run into any problems registering at William Hill, you may contact customer support via live chat, email or telephone.

How To Bet With William Hill

Placing wagers at William Hill is a simple process that can be completed within a few seconds. To create a new bet you must first login to your betting account. Once logged in, you may click on the odds of any sporting event and the wager will pop-up on your betting slip. You may then enter the amount you would like to bet into the stake field. Your potential payout will be calculated and displayed below your stake. You may place the bet by clicking on the ‘PLACE BET’ button below the slip and confirming the bet.

In the case of accumulator bets, you must select all the bets you would like to parlay onto the same betting slip. At the end of the slip you will find a ‘Parlay’ field. Enter your wager amount into this field to create an accumulator bet.

Live in-play wagers can be made by visiting the ‘LIVE’ section of the platform and following the same steps mentioned above. Live betting odds may change during your betting period.

Other William Hill Sportsbook Promotions

A number of promotional offers are available at William Hill US other than the Welcome Bonus. Promos can be either long-term or seasonal and are generally offered as insurances, deposit bonuses or cash back. The NFL season in particular is very popular for promotional incentives. For a full list of promotions available at any time, visit the ‘Promotions’ section of the website.

Some of the most popular sportsbooks offers currently available at William Hill include:

Gridiron Live

When you place live in-play wagers on football games you stand to receive a weekly bonus. Get $10 when you bet $200+ on In-Play football bets and get $100 in bonus cash if you bet $2,500+. Terms and conditions may apply.

Hail Mary Parlays

For the Hail Mary Parlays promotion, bettors get 15% cash back on all losing parlays bets on Saturday College Football Games with 4+ legs. A minimum wager of $10 is required to qualify for this promo, along with +100 minimum odds on the parlay bet. A maximum of $50 can be earned in cash back. Terms and conditions may apply.

Saturday Upset Special

Place a money line wager on an underdog of +300 or greater and earn 100% cash back if your team loses by 6 points or less. The minimum bet to activate this promotion is $10. Terms and conditions may apply.

William Hill Betting Markets & Available Sports

William Hill’s international operations are well known for offering a massive selection of betting markets. However, New Jersey sports bettors don’t have access to all of them. Still, the site has plenty of sports and events open for betting. Garden State sports bettors can wager on:

  • Australian Rules Football
  • Auto Racing
  • Baseball
  • Basketball
  • Boxing
  • Football
  • Golf
  • Hockey
  • Socer
  • Tennis

Several different sports leagues exist within every market offered for wagering. Additionally, sports bettors can wager on futures, upcoming games, and while play is in progress. Most individual matches present bettors with numerous wagering options. You can place single bets, multi-legged parlays, and combination bets. When you make a selection, it is automatically added to your bet slip where you can choose the bet type and amount.

While the number of betting markets is relatively small, it is on par with most competitors. The 3/5 rating is more than fair.

William Hill Sportsbook Odds

William Hill has always provided players with the sharpest odds. Of course, because odds are volatile, you might not always get the absolute best odds. But they will be competitive at worst. One way to determine how good odds are is to calculate the betting margin. For instance, an upcoming MLB game has the following odds:

St. Louis Cardinals -160
Cincinnati Reds +150

By calculating the odds, the betting margin equals 1.54%. The lower the percentage, the better value the bettor gets. Now, let’s take a close look at that same game at a competing sportsbook in New Jersey which has:

St. Louis Cardinals -159
Cincinnati Reds +140

By calculating the competitor’s odds, we find a betting margin of 3.05% which is significantly higher than that found at William Hill. So, how does that translate? Well, If you bet $100 on St. Louis at -160 at William Hill, you stand to win $62.50 in profit. Betting the same amount on Cincinnati would potentially yield a $150 profit.

If you place $100 on the Cardinals at the competition at -159, you’d stand to earn $62.90. Betting the underdog could earn $140 in profit. While the competitor pays out $0.40 more on a winning Cardinals bet, they pay out a full $10 less on the underdog. The difference in betting the favorite is negligible, but there is quite a big difference in the value of betting the dog. This scenario is typical across most betting markets which is why William Hill earns a 4/5 rating.

William Hill Live Betting & Live Streaming

William Hill offers live streaming on a limited number of events. This is an especially helpful feature for sports bettors who enjoy placing live wagers. Speaking of live betting, this is an area in which this site excels. Almost every event offered here will have an extensive live betting menu available throughout the duration of the match.

The first thing you need to stream events on your desktop or mobile device is a reliable high-speed connection. Secondly, you need to have action riding on the specified event. This can either be a pre-match wager or a live bet.

The streaming quality is superb but, like most other streaming services, there is a slight delay. You won’t find this feature at most other online bookmakers in New Jersey. Because this site only offers limited events for streaming, they get a rating of 3/5.

William Hill Sportsbook App

William Hill App & Mobile Experience

William Hill went mobile many years ago and they have consistently offered a top-rated mobile app. The William Hill app is a pleasure to use. The interface is pleasing to the eye, easy to navigate, and highly responsive. You can download the William Hill app for your iOS or Android device on the site. Alternatively, you can simply access the site in your mobile device’s browser. Either way, you can do anything desktop users can.

As far as the William Hill NJ sports betting market goes, the William Hill app is definitely among the very best. It is fully deserving of a 4.5/5 rating.

Payment Methods

William Hill’s payment options are on par with competitors within the state. You can make a minimum deposit of $20 using the following methods:

  • Visa credit/Debit
  • Mastercard credit/debit
  • ACH eCheck
  • Prepaid Card
  • Cash at Casino Cage

This site does not charge a fee for making deposits. However, you should check with your preferred payment processor to see if any fees apply. In particular, credit card deposits are usually considered cash advances which are subject to fees. We rate their payment options at 3/5.

Customer Support

By using our own experience and researching what other customers have to say, William Hill’s customer service is very good. You can contact a polite and professional customer service agent by using the live chat function. They also offer convenient telephone support by dialing 855 754 1200.

Those who have less-pressing issues can send a detailed email to They can also click on the “Contact Us” link to fill out a support request. The support team will reply promptly, but the exact amount of time depends on the complexity of the issue.

Our Verdict

This William Hill Sportsbook review rates several different components of the site. While some bettors place higher weights on certain aspects, we have assigned equal importance to each area.

This site ranks highly when compared to other online bookmakers in the state. Most New Jersey sportsbooks lack in similar areas but William Hill beats them in many other areas. There is plenty to love about this bookmaker and very little to complain about.

Even though the welcome bonus doesn’t rate very highly, it is still worth your while to cash in on. It’s easy to claim, and who could turn down a free $250 worth of bets? Open your new account, fund it using the bonus code, and enjoy everything the site has to offer. The great odds, betting opportunities, and special promotions more than make up for the welcome bonus’s shortcomings.

William Hill FAQ

Get answers to a number of commonly asked questions in the following William Hill FAQ section:

Which states can I use the William Hill Sportsbook in?

William Hill is currently available in 8 states across the US:

  • Indiana
  • Iowa
  • Mississippi
  • Nevada
  • New Jersey
  • New Mexico
  • Rhode Island
  • West Virginia

You can expect the number of states to grow in the near future as online sports betting legality expands.

Is there a William Hill Welcome Bonus for new users?

Yes, new users can take advantage of the William Hill Welcome Bonus when they register for a new account. The bonus gives new customers the chance to get $50 in cash when they place their first $50 in bets. A William Hill promo code will be required to be entered during registration to activate the bonus.

Is there a William Hill Mobile App available?

Yes, a mobile app version of the platform is available on both iOS and Android devices. You may visit the William Hill website for direct downloads and links to the iTunes store.

To use the Willaim Hill mobile app users will be required to be geo-located within one of the eight states mentioned above. Geocomply software will be installed to ensure users are within state boundaries.

I’m having trouble registering or claiming the Welcome Bonus, what should i do?

If you run into any issues registering or claiming the Welcome Bonus, you may contact customer support via live chat, email or telephone, 24/7.