The Pro Bowl Buzz: State Rankings for 2024 Edition

The 2024 edition of the Pro Bowl is getting closer, and despite losing a lot of its appeal in recent years, we’re bound to have some amazing skill on display on what promises to be a great spectacle. The Pro Bowl selectees will hash it out in skill competitions and a non-contact flag football game, captained by Eli and Peyton Manning. 

Despite not being associated with the same prestige as in previous years, being a Pro Bowler is still a sought-after accolade, and fans from all over the country will tune in and see how their favorite players will perform and hope to catch some crazy highlights. 

In this research, we’ve identified the US states that are the most hyped about the Pro Bowl. The research is based on Google Searches related to the event in the past 12 months. 

This year's Pro Bowl is taking place at the Camping World Stadium in Orlando, Florida, but how does hosting the event affect the hype amongst the residents?

Here’s a list of the ten most hyped states: find the full ranking below

The analysis shows us that in the past 12 months, Nevada residents have been the most interested in Pro Bowl information; the most Pro Bowl-hyped state. Perhaps this is a result of the 2023 edition being hosted in Las Vegas, Nevada. Perhaps it was because five players from the Las Vegas Raiders were playing in last year’s edition of the Pro Bowl and two this year. 

The second most hyped state, Minnesota had seven players at the Pro Bowl Games last year and two this year, possibly affecting the hype within the state. 

It’s interesting to note that South Dakota ranks this highly, considering that no NFL team resides within the Mount Rushmore State. 

This year's host, Florida sits in seventh place, potentially showing that being the hosting state has an effect on how hyped the local communities get for the event. 

On the opposite side of the spectrum, the states that care the least about the Pro Bowl are

1. Alabama
2. Tennessee
3. Oklahoma
4. Arkansas
5. Kentucky

Despite never being the home of an NFL franchise, Alabama is renowned for its passion for American football. Albeit not on the professional level. Home to the Alabama Crimson Tide, fans from The Heart of Dixie, flock to watch the Crimson Tide every weekend when the season is on. Perhaps the love for the non-pros has propelled them to the bottom of this list, demonstrating their indifference to the professional’s all-star shenanigans. 

Unveiling disinterest 

When analyzing search trends for the Pro Bowl over the past 12 months, a significant finding emerged – the apparent lack of interest in the event. While it's widely acknowledged that the Pro Bowl has lost some of its appeal, the numbers we uncovered were surprisingly low. Our research revealed that, in the last year, only 190,200 queries related to the Pro Bowl were made by users signed into Google accounts in the US. This figure is astonishingly low, considering the potential audience searching for information about the event. 

To put it into perspective, this means that only 1 in 1,483 people have made a Pro Bowl-related query in the past 12 months. This constitutes less than 0.08% of the potential reach, signaling an alarmingly low level of interest among signed-in Google users in the US. While the usage of signed-in Google users may not be a scientifically validated method for assessing the entire population, it does provide a valuable glimpse into the preferences and behaviors of a significant portion of the user base. 

The NFL has been trying different formats with its All-Star weekend, but it doesn’t seem as if this current setup with a skills competition and a non-contact flag football is the way to capture the fans' interest. It’ll be interesting to follow the decisions made by the NFL executives. Perhaps they’ll get it right the next time. 

Pro Bowl-hyped states, ranked from most to least ‘hyped’. 

1. Nevada
2. Minnesota
3. South Dakota
4. Ohio
5. Hawaii
6. Washington
7. Florida
8. Idaho
9. Wisconsin
10. Montana
11. Arizona
12. California
13. New Mexico
14. Pennsylvania
15. Alaska
16. Kansas
17. Texas
18. Delaware
19. Michigan
20. Utah
21. Wyoming
22. North Dakota
23. Rhode Island
24. Iowa
25. Indiana
26. South Carolina
27. Colorado
28. Maryland
29. New Hampshire
30. West Virginia
31. Maine
32. New Jersey
33. Mississippi
34. Connecticut
35. Missouri
36. Nebraska
37. Virginia
38. Louisiana
39. New York
40. Vermont
41. Massachusetts
42. Oregon
43. North Carolina
44. Illinois
45. Georgia
46. Kentucky
47. Arkansas
48. Oklahoma
49. Tennessee
50. Alabama

Methodology:

The research is an analytical endeavor aimed at understanding the level of interest and excitement for the Pro Bowl across different states in the United States.

This study was conducted over a 12-month period and utilized Google keywords as a primary data source. To establish the rankings, we formatted the search data to specify that every ‘Xth’ person in a state searched for a term related to the Pro Bowl. We analyzed the following terms: “Pro Bowl”, “Pro Bowl 2024”, “Pro Bowl Roster”, and “Pro Bowl tickets”. In this sheet, you can find the raw data and a more detailed description of the methodology.

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