Last Updated Sep 01, 2022, 1:57 PM

Better Collective Partners With Boston.com

Better Collective, the world’s leading sports betting media group, announces an innovative partnership with Boston.com, the leading digital destination for local news, sports, and entertainment and part of Boston Globe Media, New England's largest and strongest regional media organization serving millions of readers within the US.

It's a very exciting time partnering up with a respected site such as Boston.com, as New England is a sports-frenzied area with passionate fans. Massachusetts Governor Charlie Baker has signed H 5164 into law, legalizing sports betting in the Bay State, and soon readers in Massachusetts will be able to use Better Collective's tremendous tips for wagering, they'll receive analysis of players and teams, and also have direct links to sports betting platforms in what is an exciting time for fans and bettors alike.

Kayvan Salmanpour, Chief Commercial Officer of Boston Globe Media said:
“We are thrilled to partner with Better Collective to provide Boston.com's millions of readers with a holistic one-stop resource for all the data and information they crave as some of the world's most passionate sports fans. Boston.com provides readers with the best in class content, data and statistics through its award-winning sports coverage and now will be a hub for information on the exciting world of sports betting."

Marc Pedersen, SVP and CEO of Better Collective US said:
Boston is the home of several great sports teams, all with huge crowds of enthusiastic fans, and we expect Massachusetts to become among the biggest markets for sports betting in the US. Better Collective has experience in producing data, betting tips, and sports content of high quality to sports fans that want to learn more about their favorite sport before they place a bet. We look forward to presenting all this to the sports fans among the readership of Boston.com.”

Chris David, SVP of Operations & Marketing at VegasInsider said:

“This partnership gives our talented sports betting analysts and experts a larger audience. We look forward to sharing our unique insights and premium content with the readers of Boston.com as they decide what wagers to place. VegasInsider is dedicated to providing the best content, media, products and analytics to inform sports bettors of all levels of experience.”

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