Data analysis: The Luckiest Box Office Dress (2014-2025)

Tobias Fanta Sports Betting Expert

3 minute read

_{Featured Image: Cinema Auditorium - ALAMY/Ferenc Szelepcsenyi}

Ahead of the worldwide release of Wicked: For Good, which is expected to break box office records just like its first volume, VegasInsider has created an analysis of all the outfits worn at the premieres by the star actors of the 100+ highest-grossing movies of the past 10 years to find out which outfits and designers have statistically led to the best box office success.

To be more specific, for each of the the past 10 years (2014-2025), the the top 10 highest-grossing Hollywood movies and its world premieres were collected, analyzing over 100 outfits worn at the red carpets by the main female protagonists of those movies - colors of the outfits, designers as well as neck jewelry worn at the premieres were all part of the analysis.

You can have a look interactive table containing all of the data at the bottom of this article. 

TYPE OF OUTFIT

According to the results of the analysis of 112 outfits worn at the premieres of the highest-grossing movies, 101 stars wore a dress (90.2%), while 11 of them (9.8%) wore a different type of outfit (pantsuit, jumpsuit...). 

COLORS

When looking at the analysis of outfit colors worn at the premieres, black turned out to be the most popular color worn at the premieres of the highest-grossing movies - 47 outfits were black (29.2%) and collectively, the movies whose main stars were wearing black at the premiere went on to gross over 42 billion dollars. 

White was the second most popular dress color worn at the premieres (20 outfits, 12.4%), followed by a tie between blue and pink in third place (14 outfits each, 8.7%), silver in 5th place (11 outfits, 8.10%) and red in 6th place (10 outfits, 6.8%). 

69 stars wore an outfit with only one color (61.6%), while 43 wore outfits that had multiple colors (38.4%). 

BRANDS

When looking at the designers / brands of the film premiere outfits, Dior turned out to be the most popular brand worn at the premieres of the highest-grossing movies since it was worn 7 times, namely by: Anya Taylor-Joy (The Super Mario Bros. Movie), Rebecca Ferguson (Dune: Part One), Kristen Bell (Frozen II), Charlize Theron (The Fate of the Furious), Felicity Jones (Rogue One: A Star Wars Story) and Jennifer Lawrence, who wore Dior twice (The Hunger Games: Mockingjay - Part 1 &  Part 2). Collectively, the movies whose main stars wore Dior at the premiere went on to gross 6.914 billion dollars. 

Alexander McQueen & Louis Vuitton tie as the second luckiest brand worn at the film premieres of box office hits (6 outfits each), followed by Givenchy (5 outfits) and a tie between Versace and Valentino (4 outfits each).

Stella McCartney, Armani, Georges Hobeika and Vivienne Westwood were worn 3 times each.

When looking at Wicked (2024), Cynthia Erivo wore a black Louis Vuitton gown for its first premiere in Sydney and the movie went on to gross over 750 million dollars and became one of the top 10 highest-grossing movies of the year. Wicked: For Good (2025) is expected to be released on the 21st of November and at the moment, Kalshi offers multiple markets for its release; you can have a look at our Kalshi Referral Code. 

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METHODOLOGY

• In total, 120 movies and 112 outfits were part of the analysis (on 8 occasions, the star actors did not attend the premiere or the premiere was not held, so they were omitted from the analysis)
• The top 10 highest-grossing Hollywood movies (worldwide) of the past 10 years (2014-2025) were collected from Boxofficemojo, and the outfit colors and designers were collected from Google Images; since 2025 has not concluded, the box office results of the first 11 months of the year were only taken into account
• Only the outfit worn at the first worldwide premiere of the main female protagonist in a given movie was analyzed
• If the main female protagonist(s) did not attend the premiere / the premiere did not take place / there was no information regarding their attendance, they were omitted from the analysis

Tobias Fanta

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