Super Bowl Commercial Odds: Who Will Appear in a Big Game Ad?

Dylan Wilkerson Sports Betting Expert

9 minute read

_{Featured Image Credit: Kareem Elgazzar/The Enquirer / USA TODAY NETWORK via Imagn Images}

The Super Bowl is the premiere time for companies and organizations to push their commercials in front of a massive crowd. It is reported that a 30-second commercial during The Big Game costs approximately $8 million for airtime alone. This is up from $7 million in 2024-2025. The price point makes sense when you consider that The Big Game pulls in big viewership.

The most watched program in 2025 was the game between the Philadelphia Eagles and the Kansas City Chiefs. The margin between the most-watched and 2nd most-watched events was massive. Super Bowl LIX amassed nearly 127M viewers, while the second place entry totalled 58M viewers.

All this being said, companies and brands are willing to break the bank to get some airtime at The Big Game. This includes paying some of the biggest names to feature in their commercials. Here are the latest odds on who will appear in a Big Game ad before Feb. 9th, 2026. Be sure to check out the odds on which brands will advertise during the Big Game.

Prediction markets allow users to trade on various events, and you can get in on the action with our Kalshi referral code. Click on the module below to get started.

Updated on 1/29/26

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Odds For Who Will Appear in a Big Game Ad Before Feb. 9th 2026

Super Bowl commercials are often released ahead of time, but that does not mean you can not trade on which celebrities will appear in a Big Game commercial.Think you know who will or won't be in a commercial? Put your knowledge to the test using our Kalshi promo code.

Here are the odds for which celebrities will appear in a Big Game ad (Odds provided by Kalshi, updated every 30 minutes):

Get started with out Kalshi promo code and check out the full list of brands and their odds to air an ad during The Big Game. Percentages can be directly converted to betting odds using our prediction market odds converter.

How to Trade on a Celebrity to Appear in a Big Game COmmercial

The concept of trading on Kalshi is pretty simple. Imagine you want to trade on Timothée Chalamet to advertise during The Big Game:

• Yes Contract: Priced at $0.56
• No Contract: Priced at $0.44

If you buy a "Yes" contract for $0.56 and your prediction is correct, you’ll earn $1, giving you a profit of $0.44. This setup mirrors traditional commodity futures trading, which encourages users to make informed predictions based on market trends and current events. Like any other financial marketplace, it's all about finding hidden value and taking advantage of market perceptions.

Excited for The Big Game? Check out our complete Super Bowl LX preview and our Patriots vs. Seahawks odds report.

Dylan Wilkerson

Dylan Wilkerson has over 5 years of experience reporting and analyzing the sports betting industry for various sites. His portfolio includes work for SportsHandle and Action Network, in addition to VegasInsider. His favorite sports are the NFL, College Football, The PGA Tour, the LIV Tour, and Cricket. Dylan has a broad and deep understanding of various sports-related topics. More from Dylan Wilkerson