New York mobile sports betting finally has another live sportsbook operator after almost a two month wait. With the addition of the Resorts WorldBET mobile sportsbook, there are now eight New York mobile sportsbook options available to bettors. This new mobile NY sportsbook is powered by PointsBet. Back in late January, PointsBet actually became the six mobile sportsbook operator to launch in New York.
The parent company of Resorts WorldBET is Genting, which is a huge company that is listed in Malaysia. This company has billions to its name. However, that reputation may be of little importance right now. The brand has indicated that it is happy to be a smaller player in the newly launched New York online sports betting market.
Now, only Bally Bet is waiting in the wings as it works on its Bally Bet 2.0 sportsbook.
The reasoning behind Resorts WorldBet’s launch in the state seems to be twofold. One is as an amenity for their current customer base and two is as a tactic to entice new customers to the Resorts World retail casino properties throughout New York State.
The Chief Marketing Officer of Genting America’s East, Darlene Monzo, stated the company is looking to provide a world class gaming experience to customers as well as to deliver the latest technology to their customers and guests.
Resorts World New York City is a racino with VLTs located in Queens. As part of this launch, the racino has invested almost $1 million into TVs throughout the property to show sporting events. Resorts World is using this new launch as a way to bring in more people to their casinos. From March 12 to April 4, any Genting Rewards member that makes a deposit of at least $25 can pick up free gifts from the racino.
The Resorts World online launch in New York comes at a very opportune time before March Madness betting begins. Because of March Madness betting, this period is huge for customer acquisition for sports betting operators throughout the country. This is especially true for a market like New York’s that only launched around two months ago.
Sports betting industry members and fans will be waiting to see how Resorts World fares in the market after its launch. Though it is offering a risk-free bet to new customers currently, their offer is lower than the leading operators’ offers in the state. However, there are still plenty of sports betting fans who find a free bet hard to resist, regardless of the amount.
The current handle share leader in New York, FanDuel, has indicated that it is not worried about losing customers to competing sign up offers. Flutter CEO, Peter Jackson, believes that even with other operators’ risk free bets, users will still flock back to FanDuel.
In a few days, the most recent status check will reveal whether FanDuel is still beating their main competition of DraftKings and Caesars Sportsbook in the market. For 20 days this past February, FanDuel was able to take in 36.9% of the handle share in New York, compared to DraftKings' 25.6% and Caesars’ 21.8%.
Written by Allie Nelson, our US Sports Betting Industry Expert.
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