2023 The Year of Golf: Who was the most popular golf players of 2023

The PGA Tour gained popularity this year thanks to the documentary series "Full Swing." Produced in collaboration between Netflix and the PGA Tour, the series offered viewers a behind-the-scenes look at players' lives and the tournaments. It was a game-changer, bringing the world of golf to the forefront of entertainment. Not just the players, but even the unsung heroes of the golf world—the caddies—found themselves in the limelight. In a historic move, some PGA Tour caddies entered into their first-ever partnership earlier this year with SAXX, a men's underwear brand, putting these often-overlooked team members in the arena of golf front and center.

As the year concludes and notable names such as Wyndham Clark, Viktor Hovland, Rory McIlroy, Jon Rahm, and Scottie Scheffler fill up our Google searches, Vegas Insider decided to uncover who stole the spotlight in the digital realm.

Tiger Woods Reigns Supreme

Tiger Woods led Google searches in an impressive 42 out of 50 states, which is no surprise, especially with him being named as a director on the PGA Tour's policy board. However, players such as Keegan Bradley, Tony Finau, Rickie Fowler, and Tom Hoge grabbed attention in specific states. Check out the map below.

Who's Chasing Tiger's Digital Crown?

While Tiger Woods basked in the digital limelight, Vegas Insider dug even deeper to reveal the top three most Googled golf players in each state to see who’s in the race to have the same influence as Tiger Woods.

Top Three Most Googled Golf Players by State in 2023.

US State1st Most Popular1st Most Popular Searches2nd Most Popular2nd Most Popular Searches3rd Most Popular3rd Most Popular Searches
Alabamatiger woods12paige spiranac8,100rory mcilroy7
Alaskapaige spiranac880tiger woods720rory mcilroy480
Arizonatiger woods18rickie fowler15rory mcilroy15
Arkansaspaige spiranac4tiger woods4rickie fowler3
Californiatiger woods91paige spiranac60,500rickie fowler50
Coloradotiger woods18paige spiranac18wyndham clark12
Connecticuttiger woods12rory mcilroy9,900paige spiranac8
Delawaretiger woods2paige spiranac2,400rory mcilroy2
Floridatiger woods74rory mcilroy40,500paige spiranac41
Georgiatiger woods480sung kang390paige spiranac320
Hawaiitiger woods4collin morikawa3rickie fowler2
Idahotiger woods4paige spiranac4rickie fowler3
Illinoistiger woods33paige spiranac33,100rory mcilroy27
Indianatiger woods18paige spiranac15rory mcilroy10
Iowatiger woods8paige spiranac7rory mcilroy5
Kansastiger woods7paige spiranac5,400rory mcilroy4
Kentuckytiger woods10rory mcilroy9,900justin thomas7
Louisianatiger woods8paige spiranac5,400sam burns4
Mainetiger woods3paige spiranac2,900rory mcilroy2
Marylandtiger woods18paige spiranac12,100rory mcilroy10
Massachusettstiger woods27rory mcilroy22paige spiranac18
Michigantiger woods33paige spiranac22,200rickie fowler18
Minnesotatiger woods18paige spiranac14,800rory mcilroy12
Mississippitiger woods4paige spiranac3rory mcilroy2
Missouritiger woods15paige spiranac12,100rickie fowler8
Montanatiger woods2paige spiranac1,900rickie fowler2
Nebraskatiger woods5paige spiranac5,400rickie fowler4
Nevadatiger woods8paige spiranac4,400rory mcilroy4
New Hampshiretiger woods4rory mcilroy2,900paige spiranac3
New Jerseytiger woods27paige spiranac18,100rory mcilroy15
New Mexicotiger woods4paige spiranac3,600rickie fowler2
New Yorktiger woods61paige spiranac40,500rory mcilroy41
North Carolinatiger woods33paige spiranac22,200rory mcilroy22
North Dakotatom hoge5tiger woods1,900paige spiranac2
Ohiotiger woods41paige spiranac27rory mcilroy22
Oklahomarickie fowler10tiger woods8viktor hovland7
Oregontiger woods10paige spiranac8,100rory mcilroy7
Pennsylvaniatiger woods41paige spiranac40,500rory mcilroy22
Rhode Islandtiger woods3rory mcilroy2paige spiranac2
South Carolinatiger woods18rickie fowler9,900jon rahm10
South Dakotatiger woods2paige spiranac1,600rickie fowler1
Tennesseetiger woods18paige spiranac12rory mcilroy10
Texastiger woods61jordan spieth49,500paige spiranac50
Utahtony finau18paige spiranac8tiger woods7
Vermontkeegan bradley2tiger woods1,600paige spiranac1
Virginiatiger woods27paige spiranac22,200rory mcilroy15
Washingtontiger woods18paige spiranac14,800rory mcilroy12
West Virginiatiger woods4paige spiranac2rory mcilroy2
Wisconsinpaige spiranac18tiger woods14,800rickie fowler10
Wyomingpaige spiranac1tiger woods1,000rickie fowler720

With golf players like Ricki Fowler and  Keegan Bradley gaining public recognition—whether through streaming services like Netflix or social media platforms like TikTok and X—the surge in interest in the PGA Tour is propelling golf into a new era of visibility.