Best New Sportsbooks November 2023
In less than four years, the legal US sports betting marketplace has exploded into a multi-billion-dollar industry. FanDuel, DraftKings and BetMGM have led the way as the three biggest legal US sportsbooks. Yet, we are on a mission to find you the newest and best sportsbooks for 2021.
Check out our 13 new betting sites ready to blaze their own trail as listed in the chart below. Also, we've got an exclusive deal with one of the hotter new betting sites on the market:
BEST NEW ONLINE SPORTSBOOKS
|Rank||Sportsbooks||Legal States||Visit Now|
|CHECK OUT SI SPORTSBOOK|
|IA||CHECK OUT DRF|
|CHECK OUT CLUTCHBET|
|CHECK OUT BETSAFE|
|CHECK OUT BET SARACEN|
|CHECK OUT MOHEGAN SUN|
|CHECK OUT PROPHET EXCHANGE|
|CHECK OUT SPORTTRADE|
Resorts World Bet
|CHECK OUT RESORTS WORLD|
|CHECK OUT SAHARA BETS|
|CHECK OUT WAGR|
|CHECK OUT PLAYUP|
Last Updated November 29, 2023 12:49 PM ET
WHY THESE SITES?
There are any number of reasons why new betting sites choose to enter the legal US marketplace. The common goal is gaining a piece of the pie in what has turned into a very lucrative business proposition.
The main reason why there are always new sports betting sites entering the marketplace is overall opportunity. By the end of this year, more than half the states in the US will offer legal sports betting in some form.
The added opportunity in these states alone is driving market growth. The biggest growth opportunity for the sports betting industry is legal betting online.
There are some states that only allow legal sports betting at land-based retail sportsbooks. Yet, this is more of an exception and not the norm. In major markets, online bets through mobile sportsbook apps account for 90% plus of the total betting volume.
Huge markets such as New York and Florida have yet to launch legal online sports betting through mobile sportsbook apps. Texas and California are still going through the legislative process.
These four states alone have the ability to generate billions in revenue for online sportsbooks in the coming years.
A second reason why new betting sites are on the rise is consumer demand. Avid bettors are always looking for new and exciting ways to wager on their favorite sports and sporting events.
Diversity is the spice of life when it comes to legal US sportsbooks. The best betting sites are always looking for ways to raise the bar. A few of these new betting sites are bringing a whole new concept of how to bet on sports to the table.
Another reason why more and more new betting sites are launching mobile sportsbook apps is financial profit. Legal sports betting in the US generates quite a bit of volume, known as the betting handle. It also generates quite a bit of revenue for licensed operators.
All a new sports betting site has to do is create a small market share in the US market. The revenue earned from even the smallest share can make the entire endeavor worthwhile.
REGULATED BY INDIVIDUAL STATES
There is a steady influx of sportsbooks in the legal US market because of the makeup of the industry itself. In May of 2018, the US Supreme Court gave individual states the right to govern and regulate legal sports betting within their borders.
This landmark ruling took away the federal government’s chance to interfere into this highly lucrative industry. With 50+ different legal markets possible, smaller competitors now have a chance to forge out their own fortunes.
GLOBAL SPORTS BETTING INDUSTRY
There is one final reason why new betting sites are lining up to enter the US market. It pertains to the global nature of regulated sports betting. There are numerous international gaming entities that are looking to expand their operations.
These global gaming entities want to build on their success in their existing regulated markets. North America is suddenly the new frontier for the expansion of global sports betting sites.
Along with a rapidly expanding US market for legal sports betting, Canada is now in the game. Recent legislative changes in that country have opened the door for rapid growth and expansion as well. The legalization of single-game wagers will be the driving force.
HOW TO SELECT FROM THE BEST NEW BETTING SITES
There are any number of ways to designate the best sports betting sites in the legal US sports betting marketplace:
A good starting point is to find related sports betting information sites offering comprehensive and unbiased reviews. The accelerated growth of the legal US sports betting industry has put digital content sites covering this industry on overdrive.
More and more new betting sites are entering the US marketplace. To cover an impending launch, highly reputable sports betting industry sources will begin their own process of due diligence. These trusted resources will do all the initial heavy lifting to source the proper information on the best sports betting sites.
Armed with detailed information on every new sports betting site, interested consumers can then begin their own due diligence process.
Selecting the best new betting sites comes down to a matter of interest. However, quite a bit of pertinent information can be uncovered by visiting the website of any new betting site. Initially, this becomes a site’s most powerful marketing tool for attracting new sports betting customers.
Another helpful way to find the best sports betting sites is to compare them to one another. Bettors need to uncover the pros and cons for each new betting site. This can help lead to an informed decision as to which ones should be considered the best.
BEST NEW BETTING SITES
The dynamics of the legal US online sports betting industry shift on an almost daily basis. The best gambling sites with an existing clientele are always making moves to expand. New betting sites looking to break into this market are creating rollout plans to go live.
Keeping up with the times in this marketplace is a full time job. That being said, the following is a brief look at 10 new betting sites looking to make their mark in the US. Their ultimate success will be heavily tied to each one’s mobile sports betting app.
This partnership was forged to bring legal sports betting to the forefront of the NHL, particularly in Arizona, which has a surprising number of hockey fans despite the state's mostly arid and hot climate. Sahara Bets is one of the newer additions to the Arizona market, and offers a solid betting platform in addition to a number of promotions for new and existing users.
This IGT-backed platform is safe for users of all skill levels and offers an easy way to carry your betslip right in your pocket. It's particularly suited for hockey fans, as the sportsbook will have a number of hockey-specific bonuses and opportunities to win trips to NHL games (including the 2022 All Star Game)!
Betsafe is the sports betting platform from Sweden-based Betsson, a well-known and respected name in legal betting internationally.
Users in Colorado can access this attractive, modern-feeling app on their mobile devices and bet on a number of legal markets on-the-go. While there's not specific information about promotions yet available on this brand-new platform, it's expected that they'll extend plenty of promotional offers and welcome deals to their users as the sportsbook matures into the CO market.
Typically, sportsbooks like Betsafe will offer a no-deposit bonus bet or a deposit match offer. It's expected that this experienced operator will be adding even more value to the book in the form of additional niche markets and promotional deals: we'll keep you up-to-date.
This platform was the first among applicants to enter the Arkansas market after the state's racing commission decided to legalize online betting, and the app continues to serve customers a well-rounded sportsbook with attractive features. There's no specific information about promotional offers just yet, but it's expected that the folks at the Saracen Casino Resort have designs on a number of ways to bring in new players.
RESORTS WORLD BET
New users can net themselves a bonus bet using the links in the table above. Resorts World initially operated as a NY-based casino until the NYDGE (Department of Gaming Enforcement) opted to offer online sports betting licenses for eligible applicants. Resorts snagged one of these coveted betting licenses in what is shaping up to be the largest betting market in the US; and though they were the last to join the party, Resorts continues to offer an app that's worth a download.
DAILY RACING FORM SPORTSBOOK
Daily Racing Form is a racebook offering bets on the best domestic and international horse races, and they're also getting into the sports betting game.
There are a number of available bonuses to users in numerous states, and those bonuses may vary, so make sure to read the fine print. The app is an absolutely polished piece of software offering performance in an attractive package. DRF Sportsbook tends to focus on the major pro leagues in the US, but it does offer bets on some niche and international markets. Get online with this platform today and benefit from a bonus bet offer!
CLUTCHBET SPORTS BETTING APP
Based out of Australia, ClutchBet is a new betting site in the legal US sports betting market. Rollout plans are still in the works with a target launch in Iowa in the coming weeks.
The list of priority states for launch also includes Colorado, Louisiana, and possibly, Virginia, Tennessee, and Maryland.
The primary point of difference with ClutchBet will be its Australian origins. The plan is to replicate some of the most popular sports betting activities with Aussie punters. Also in the plans is a casino app for iGaming where legal.
This is another perfect example of an established global sportsbook looking to make its mark in the legal US industry.
Industry reviews of the BlueBet sports betting app in Australia have generally been positive. It offers betting lines on numerous international leagues with a heavy lean towards US sports. There are a number of betting markets with daily featured options.
Given the site’s winning formula ‘down under’, bettors in planned US markets can expect a sharp product when released.
BlueBet is a recognized brand name in Australia, but the rebrand to ClutchBet for its US launch makes perfect sense.
MOHEGAN SUN SPORTS BETTING APP
One of the biggest names in tribal casino gaming is going all-in on legal sports betting. Starting from its home base in Connecticut, Mohegan Sun is entering the legal online sports betting market as well.
With ties to the land-based casino, the Mohegan Tribe has received one of three gaming licenses to operate a legal retail and online sportsbook in Connecticut. The tribe is also running a retail sportsbook at Mohegan Sun Pocono in Pennsylvania.
This could be the start of something big behind a well-recognized brand name. The Mohegan Sun sports betting app in Connecticut will be a whole new venture. This could lead to expansion into other legal gaming markets down the road.
With land-based properties in several different states, the tie-in with legal online sports betting would be a natural fit. The gaming legacy of this tribe offers quite a bit of inherent value to the brand name.
Plans are still coming together in anticipation of the launch of legal sports betting in Connecticut. Early September is the targeted time frame on everyone’s mind. This coincides with the start of the new football season.
Bettors should expect some impressive promotional offers with the Mohegan Sun sports betting app. Most times, the welcome offer for new customers is tied to a matching bonus on the initial deposit into an online betting account.
Mohegan Sun will have the luxury of connecting its online promotional plan with its retail casino operations. Existing gaming companies enjoy a built-in edge when it comes to attracting new customers to its online gaming products.
With gaming operations in states like New Jersey and Pennsylvania, Mohegan Sun could develop an iGaming section for its mobile app. These are two of a handful of states that offer legal online gambling on casino games. This could quickly become one of the best gambling sites.
Bettors should expect the Mohegan Sun sports betting app to be a first class product. Given the level of gaming experience and expertise involved, the tribe has invested heavily in its online betting rollout plans.
As a way to test the waters, there is Mohegan Sun Beyond. This offers a way to “bet” on sports and play casino games online for free.
Players can compete against their friends while also climbing the leaderboard. There are daily bonus offers, live tournaments and happy hour specials. These are just a few of the ways that players can earn in-app bonuses and extra playing chips.
Players can also increase their Gem Level through regular play. The higher the Gem Level, the higher the rewards. This is all part of the Mohegan Sun commitment to enhancing the entire online gaming experience.
PROPHET EXCHANGE APP
As another new sports betting site, Prophet Exchange takes a different approach to legal sports betting. This new betting site operates as a sports betting exchange.
Fairly new to the legal US market, a sports betting exchange gives players the opportunity to buy, sell and trade their betting positions. Similar to the stock market, bettors invest in their positions and then sell when the timing is right.
Prophet has partnered with Caesars Entertainment on this endeavor. Based in New Jersey, the company was founded in 2018 by Dean Sisun and Jake Benzaquen. Sisun is the acting Chief Executive Officer (CEO). Benzaquen holds the position of Chief Operating Officer (COO).
New Jersey is also the initial market for the Prophet sports betting exchange.
The key to this new betting site’s success will be the company’s ability to sell traditional sports bettors on the idea of an exchange. Given the continued popularity of daily fantasy sports (DFS), this is an existing connection for this type of betting system.
Beyond the New Jersey launch, Indiana has been identified as a target market.
The Prophet Exchange app is fully functional and available for download by iOS and Android users. The big difference between the Prophet Exchange and traditional sportsbooks is even-money wagers.
The Prophet Exchange offers various betting markets at even money odds. The exchange will make its money on the fees charged for various on-site transactions.
As part of the exchange concept, bettors are able to make offers on certain markets. For example, if a game’s point spread is set at six points, a bettor can make an offer for 5.5 points through the Prophet app.
Bettors can also sell positions when they believe the time is right. This can apply to futures bets as well as props. The primary function of the Prophet Exchange betting app is to facilitate these transactions among its customers.
SI SPORTSBOOK SPORTS BETTING APP
Following in the footsteps of other gaming and media partnerships, SI Sportsbook has made its debut in Colorado. Earlier this year, a partnership between Authentic Brands and 888 Holdings was formed. The end result is the SI Sportsbook sports betting mobile app.
Authentic Brands is the company behind the popular Sports Illustrated brand. 888 Holdings is the company behind the global sportsbook based in the UK.
With Colorado already live, more states with legal betting will be added to the list in the coming months. Given the two parties involved in this new sports betting site, bettors in Colorado have something special.
As work on the SI Sportsbook app continues, the company has launched its sports betting website in Colorado. The in-state partnership with Colorado Grand Casino in Cripple Creek as a land-based gaming venue paved the way.
Colorado has quickly become a proving ground for new sports betting sites. When the SI Sportsbook app is officially released, it will join the ranks of a myriad of legal mobile operators in that state.
A successful run in this state would add the designation of being one of the best sports betting sites. Time will tell where SI Sportsbook ends up on the list. However, this partnership has quite a few things going for it.
Name recognition tops the list. Sports Illustrated has become one of the most popular and respected sports publications in the industry. This is another great example of how the best gambling sites are leveraging strong media properties to enter the marketplace.
Another huge plus is the ability to promote the SI Sportsbook through the actual magazine. This is the easiest way to tap into the existing database of consumers. Anyone who enjoys reading SI is bound to want to bet on the games through the SI mobile app.
The Colorado online sports betting marketplace appears to be saturated with so many legal operators. However, there could be enough to go around. As one of the larger legal markets in the US in monthly betting volume, there is still a chance to carve out a niche.
SPORTTRADE SPORTS BETTING APP
Sporttrade is the other new betting site that will act as an exchange. The Sporttrade sports betting app also has plans to launch in New Jersey this year.
As the brand name suggests, this sports betting exchange has plans to operate in a similar fashion as a stock exchange. Bettors are buying, selling and trading positions based on perceived value.
Sporttrade does offer one main point of difference. This perceived value will apply to a particular player. A sports exchange is an ideal betting product for a player’s stats and other relevant data. Players can be wagered on over the course of an entire season. Value rises and falls with individual game performances.
A player’s stock can easily go up and down as their season wears on. This can also be scaled down to their performance in an actual game.
The unique aspect of a sports betting exchange such as Sporttrade is value being dictated by the bettors themselves. Traditional sportsbooks set the betting lines and odds. They will then move those lines in light of the betting action coming in.
The Sporttrade sports betting app creates an online marketplace for buying, selling and exchanging betting positions on players. The exchange covers all the major sports leagues. The running value in these league’s players is dictated by the end users of this exchange.
The concept is exciting on paper. How it all plays out in the actual sports betting marketplace remains to be seen. Nonetheless, Sporttrade is making all the right moves to lead the way.
The company behind Sporttrade has described its new sports betting site as “where fantasy sports meets the stock market.” The heaviest emphasis is on the ongoing performance of the players themselves.
When the NFL, NBA, MLB and NHL are in season, each player’s performance during the games impacts their exchange value. Similar to DFS, bettors have the option to sell (drop) or trade their positions in a particular player.
The value of these positions has a chance to go up or down from the original buy-in price. This concept highlights the fact that the Sporttrade sports betting exchange is controlled by the actual end-users.
Real money can be won or lost by the way someone manages their overall portfolio. This aspect of Sporttrade covers the real money gambling appeal.
WAGR BETTING APP
When someone places a wager at a traditional sportsbook, they are betting against the house. Wagr has created a betting platform that gives individual users the opportunity to bet against one another.
This novel concept combines sports betting and social interaction into one shared experience.
PLAYUP BETTING APP
PlayUp is backed by a well-respected gaming company in Australia.
The launch in the highly competitive New Jersey and Colorado market is definitely a challenge. However, PlayUp appears to be committed to carving out a piece of each market with its betting site and mobile app.
NEW BETTING SITES FAQ
HOW DO NEW SPORTS BETTING SITES MAKE MONEY?
Traditional sports betting sites make most of their money on the commission (or juice) charged to book certain types of bets. Typically, sportsbooks build this price into the cost of placing a bet by adjusting your potential payout by a small margin to cover their costs.
Money line odds fluctuate based on the competitive gap between the favorite and the underdog in a straight-up matchup. The books make money on all the losing bets in a money line betting market.
Futures markets set odds for all participants. The books take action on these odds until that futures bet is officially graded. They will pay off the winners and keep the money wagered on all the other positions. Prop bet options work in a similar fashion.
CAN I USE MORE THAN ONE ONLINE SPORTSBOOK?
There is no limit to the amount of legal online sportsbooks a bettor can use to wager on the games. They will need to keep a cash balance in each online betting account opened to remain active.
The only limits in place are the number of legal online sports betting operators approved by each participating state.
WHICH IS THE BEST SITE FOR BETTING?
There are any number of variables that go into answering this question. At the top of the list is personal preference.
Every legal online betting site is regulated by the state they operate in. This makes online sports betting safe and fair across the board.
Finding the best betting site should be tied to a sports bettor’s particular strategy. By studying each available betting site’s leagues and markets offered, they can come up with a good match. Promotional programs, customer loyalty rewards and other valuable perks can also be factored in.
The beauty of the legal US sports betting industry is the sheer diversity among the best betting sites. They all present their own set of pros and cons. For the most part, today’s legal online books do a good job of meeting customer expectations.