Caesars Sportsbook Becomes the Official Sportsbook of LSU Athletics

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Caesars LSU

Most of the biggest legal sportsbook operators in the US market have formed strategic gaming partnerships with professional sports franchises. As an important part of the company’s marketing strategy, Caesars Sportsbook joined forces with the NCAA’s LSU Tigers.


Part of the terms of this multi-year deal identify Caesars as the Official Sportsbook of the university’s athletic program. Football and basketball are the biggest sports with the partnership extended to LSU athletics as a whole.Also part of this seven-figure agreement are naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium. There will be company signage throughout the stadium which is the home field for the football team.

There will also be signage at the Maravich Center as the home court of LSU’s basketball team. Other on-campus athletic venues are also included in the signage package. Caesars Sportsbook will also gain prominent exposure on the LSU Sports Mobile App.

Further perks of being the Official Sportsbook of LSU Athletics include broadcast and digital sponsorship rights. Caesars will be able to promote the brand across 21 different men and women’s LSU varsity athletic programs.

This unique and exciting collaboration was facilitated by Playfly Sports. This is LSU’s third-party multi-media rights holder. This company focuses on opportunities to engage the LSU fan base. It is also committed to expanding responsible sports gaming and education.

Caesars remains committed to working with the Louisiana Association on Compulsive Gaming, state regulators and the surrounding community. The goal is to promote the safe and responsible use of all gaming products.

Through the Caesars Sportsbook site and mobile app, customers can link their online accounts with Caesars Rewards. This is one of the premier customer loyalty programs in the US gaming industry.

Based in Reno, Nevada, Caesars Entertainment continues to heavily promote its mobile sports betting app in available legal markets.

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