Bet365 Looks To A September Launch in Colorado

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Looks like you Colorado sports bettors will have some more options come football season.

If you’re looking to bet on the season opener for either the Buffaloes or Broncos, Bet365 is hoping to be able to take your wagers. The firm is looking to ramp up its partnership with Colorado based Century Casinos starting September 1st. In 2020 the two firms entered into a ten-year partnership agreement, but the launch has been delayed up until now.

More About Bet365

One of the major players in the global gambling picture, bet365, is looking to make Colorado the 2nd state in the exploding US market. They're already live in New Jersey but their attempt to go live in the burgeoning New York state market is still up in the air due to the state's hesitation to approve mobile gaming.

One of the biggest sports betting in the world, bet365 has been a major player in the sports betting world since 2000. The company is the Official Betting Partner of the Ultimate Fighting Championship. They handle almost $3 billion dollars a year in wagers and employ over 2,000 people.

Recently the company announced it had become the official betting operator of the PGA Tour. That agreement includes Ireland, Australia, the United Kingdom, and Canada.

Why Are They Waiting Until September

The company received a temporary license for the state back in December but has so far delayed its entry into The Centennial State. One of the reasons may be the fact that Colorado is new to the legal US market and the agreement between the global corporation and the local casino they've partnered with had specifications regarding betting volume and handle that the firm is still working out.

Timing of the launch is set for the biggest season of the US sports betting calendar. Residents of the Boulder State have to be excited that they'll have another option on where to place their wagers. That probable start date lines up perfectly with the beginning of both the college and NFL football seasons. The perfect time for Colorado and Bronco fans to follow their team with their hearts and wallets alike.

Written by Chas Filardi, our US sports betting industry expert.