Super Bowl LVIII Halftime Show Survey
Leading up to the Super Bowl LVIII we do more than Super Bowl odds, and ahead of the big game, we conducted a survey on American NFL fans, representing the US population. The survey focused on the population's opinion on the upcoming Super Bowl halftime show, which Usher will headline. We survey more than 2,000 NFL fans to get representative insights into the current opinions.
Most Wanted Guest Performer
The survey participants were tasked with selecting their top-choice guest performers for Usher's halftime show from the extensive roster of individuals who had collaborated with him in the past. Alicia Keys came out on top with 22% of the votes, followed by Beyoncé with 18% and Snoop Dogg with 17%.
Usher and Alicia Keys collaborated on “My Boo” in 2004, where it was released as the fourth single on the “Confessions” album. The single topped the Billboard Hot 100 and stayed on top for six weeks. Beyoncé and Usher teamed up on “Love In This Club Part II” in 2008, making the pair a familiar connection for the fans. Snoop Dogg and Usher together is a bit different as their history of collaborating isn’t as impressive. The two have previously featured, together with Eric Bellinger, on “New Oldie” in 2021. Perhaps the reason why Snoop Dogg is so high in the rankings is because of his iconic performance at the 2022 Super Bowl halftime show. We have our fingers crossed for a similar iconic performance from whoever gets to join Usher on stage for the halftime show. Regardless of how the halftime show goes, you bet on the game itself with our exclusive BetMGM Bonus Code.
You can see the full list of the most desired guest performers below:
| Preferred Guest Performer | % of votes |
|---|---|
| Alicia Keys | 22% |
| Beyoncé | 18% |
| Snoop Dogg | 17% |
| NONE | 15% |
| Pitbull | 11% |
| Ludacris | 11% |
| Lil Wayne | 10% |
| Nicki Minaj | 10% |
| 21 Savage | 10% |
| Justin Bieber | 10% |
| Drake | 8% |
| Jay-Z | 7% |
| Chris Brown | 7% |
| Lil Jon | 7% |
| Enrique Iglesias | 6% |
| David Guetta | 4% |
| Other | 3% |
| will.i.am | 3% |
| Summer Walker | 3% |
| DJ Khaled | 3% |
| Marshmello | 3% |
| Juicy J | 2% |
| Future | 2% |
| Nas | 2% |
| 2 Chainz | 2% |
| Gucci Mane | 2% |
| Young Thug | 2% |
| City Girls | 2% |
| P. Diddy | 2% |
| Tyga | 2% |
| Young Jeezy | 1% |
| Jungkook | 1% |
| Plies | 1% |
| Loon | 1% |
| Rick Ross | 1% |
| J Balvin | 1% |
| Kid Ink | 1% |
| Tinashe | 1% |
| Wale | 1% |
| Romeo Santos | 1% |
Further analyzing the preferred guest performer, by state reveals the top selection in each region as outlined below:
Most Wanted Songs on the Setlist
Usher has a large catalog of hits to choose from when putting his setlist together, and according to the results of the survey, the most desired songs to be performed are:
- Yeah! (Ft. Lil Jon and Ludacris)
- Burn
- DJ Got Us Fallin’ In Love (Ft. Pitbull)
- My Boo (Ft. Alicia Keys)
- U Got It Bad
- Love In This Club (Ft. Young Jeezy)
- You Make Me Wanna …
- Caught Up
- Confessions Part II
- OMG (Ft. will.i.am)
Below you can find a complete breakdown of the most wanted songs as selected by the respondents:
| Preferred Song | % of votes |
|---|---|
| Yeah! (featuring Lil Jon and Ludacris) | 21% |
| None of the above | 20% |
| Burn | 17% |
| DJ Got Us Fallin' in Love (featuring Pitbull) | 16% |
| My Boo (with Alicia Keys) | 15% |
| Love in This Club (featuring Young Jeezy) | 12% |
| You Make Me Wanna... | 11% |
| Caught Up | 11% |
| Confessions Part II | 11% |
| OMG (featuring will.i.am) | 10% |
| There Goes My Baby | 9% |
| Love in This Club Part II (featuring Beyoncé and Lil Wayne) | 9% |
| Dirty Dancer (with Enrique Iglesias featuring Lil Wayne) | 8% |
| Climax | 8% |
| U Remind Me | 8% |
| Somebody to Love (Remix) (Justin Bieber featuring Usher) | 8% |
| Party (Chris Brown featuring Usher and Gucci Mane) | 8% |
| Hey Daddy (Daddy's Home) (featuring Plies) | 8% |
| My Way | 8% |
| Lovers and Friends (Lil Jon & The East Side Boyz featuring Usher and Ludacris) | 8% |
| Body Language (Kid Ink featuring Usher and Tinashe) | 7% |
| Can U Get wit It | 7% |
| Good Good (with Summer Walker and 21 Savage) | 7% |
| Lil Freak (featuring Nicki Minaj) | 7% |
| I Don't Mind (featuring Juicy J) | 7% |
| I Need a Girl (Part One) (P. Diddy featuring Usher and Loon) | 7% |
| Without You (David Guetta featuring Usher) | 7% |
| No Limit (featuring Young Thug) | 6% |
| U Don't Have to Call | 6% |
| Come Thru (with Summer Walker) | 6% |
| Moving Mountains | 6% |
| Nice & Slow | 6% |
| New Flame (Chris Brown featuring Usher and Rick Ross) | 6% |
| Good Kisser | 5% |
| Good Love (City Girls featuring Usher) | 5% |
| Hot Tottie (featuring Jay-Z) | 5% |
| Rest of My Life (Ludacris featuring Usher and David Guetta) | 4% |
| She Came to Give It to You (featuring Nicki Minaj) | 4% |
| Scream | 4% |
| Lemme See (featuring Rick Ross) | 3% |
| Numb | 3% |
| Think of You | 3% |
| Trading Places | 3% |
| Papers | 2% |
| Spotlight (Gucci Mane featuring Usher) | 2% |
| Pop Ya Collar | 2% |
| The Matrimony (Wale featuring Usher) | 2% |
| Other | 2% |
| More | 1% |
“Yeah!” was the most popular choice in 20 US states and was the top choice of 21% of the population. “Yeah!” topped the US Billboard Hot 100 for 12 consecutive weeks, before being dethroned by another Usher single, “Burn”, which also happens to be the 2nd most desired song by American fans to be performed at the Super Bowl, according to our survey. “Burn” was the top choice in 12 US states.
Below you can find a map outlining the top pick for the most wanted song in each state:
Certain fanbases express a touch of bitterness, and below you can find a breakdown of the results, sorted by which team the respondents support.
| NFL Team | Preferred Guest Performer | Preferred song |
|---|---|---|
| Arizona Cardinals | None | None |
| Atlanta Falcons | Beyoncé | Yeah! |
| Baltimore Ravens | Alicia Keys | Yeah! |
| Buffalo Bills | None | None |
| Carolina Panthers | Alicia Keys | Yeah! |
| Chicago Bears | Alicia Keys | My Boo |
| Cincinnati Bengals | Alicia Keys | Yeah! |
| Cleveland Browns | Alicia Keys | Yeah! |
| Dallas Cowboys | Beyoncé | Burn |
| Denver Broncos | None | None |
| Detroit Lions | Snopp Dogg | Yeah! |
| Green Bay Packers | Alicia Keys | Yeah! |
| Houston Texans | Pitbull | Burn |
| Indianapolis Colts | None | None |
| Jacksonville Jaguars | Ludacris | Yeah! |
| Kansas City Chiefs | Alicia Keys | Yeah! |
| Las Vegas Raiders | Alicia Keys | My Boo |
| Los Angeles Chargers | Alicia Keys | Yeah! |
| Los Angeles Rams | Alicia Keys | My Way |
| Miami Dolphins | Snopp Dogg | None |
| Minnesota Vikings | Snoop Dogg | Yeah! |
| New England Patriots | Alicia Keys | None |
| New Orleans Saints | Lil Wayne | Burn |
| New York Giants | Alicia Keys | Yeah! |
| New York Jets | Beyoncé | Burn |
| Philadelphia Eagles | Alicia Keys | My Boo |
| Pittsburgh Steelers | Alicia Keys | Lil Freak |
| San Francisco 49ers | Alicia Keys | Yeah! |
| Seattle Seahawks | None | None |
| Tampa Bay Buccaneers | Alicia Keys | Lovers and Friends |
| Tennessee Titans | Pitbull | DJ Got Us Fallin' In Love |
| Washington Commanders | Alicia Keys | My Boo |
Fans supporting the Arizona Cardinals, Buffalo Bills, Denver Broncos, Indianapolis Colts, and the Seattle Seahawks want none of it. They don't want to hear any of Usher's songs and they don't want anyone to perform alongside him. Whether this stems from dissatisfaction with Usher as an artist and/or halftime entertainer, or if it reflects their overall discontent with the season's outcome, remains unclear. Perhaps they should consider taking a look at our Super Bowl picks to make the viewing experience more enjoyable. Regardless of the motivations, it's clear that Usher doesn't resonate with everyone.
Methodology
The research was commissioned by VegasInsider and carried out by Research Without Barriers (RWB).
The survey was conducted between the 29th and 30th January 2024. The sample comprises 2,036 NFL fans across the United States of America.
All research conducted adheres to the Market Research Society (MRS) code of conduct (2023) & ESOMAR. RWB is registered with the Information Commissioner’s Office and complies with the DPA (2018).
Access the raw data here.
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