News of Partnership between Madison Square Garden and Caesars Sportsbook

Online Sportsbooks · Caesars Sportsbook Promo Code · Caesars Madison Square Garden
Caesars MSG

A multi-year marketing partnership was announced by Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp recently. This partnership is between the companies and Caesars Sportsbook, meaning Caesars Sportsbook will be an Official Sports Betting Partner of the Madison Square Garden Arena, MSG Networks, the New York Rangers, and the New York Knicks.

Plus, the sports betting operator will benefit from the digital media exposure that it will receive across MSG Sports’ and MSG Entertainment’s platforms.

Caesars will also be able to offer MSG and hospitality experiences at Madison Square Garden, one of the most famous arenas in the world, to the customers of its Caesars Rewards program.

Inside Madison Square Garden, the Caesars Sportsbook will receive a premium, branded hospitality space. The space will be open for all games from the Rangers and the Knicks, in addition to certain events.

Those who are members of the Caesars Rewards program, which includes Caesars Sportsbook mobile app customers, will be able to access the space. The space will be undergoing a full refurbishment prior to the 2022-23 Rangers and Knicks seasons.

Once the refurbishment has finished, it will sport Caesars Sportsbook branding as well as exclusive programming. This programming can include giveaways, appearances by special guests, as well as enhanced activations. These benefits will be available through the Caesars Rewards program.

The biggest gaming and entertainment company in the country is Caesars Sportsbook. The company and MSG Networks will also be launching a new content series that will appear on MSG Networks and its associated social media channels. This series will feature comedian JB Smoove, a known die hard Knicks fan and New York sports fan in general.

JB Smoove has already been playing the character of Caesar in a national advertising campaign for Caesar’s Sportsbooks. The new content series called “One Course with JB Smoove” will be including betting odds and other content from Caesars Sportsbooks as well.

A 20-part programming marathon to bring back the 2013 series “Four Courses with JB Smoove” will also be launching from MSG Networks and Caesars Sportsbooks. In this series, JB Smoove had conversations with famous athletes as well as celebrities around a dinner table. This new iteration is set to feature Caesars themed content.

The Caesars Sportsbook will be receiving great advertising and branding locations in Madison Square Garden as a result of the partnership. This includes in-arena LED messaging, TV visible signage, GardenVision features, as well as activations on the ice and court during the Rangers and Knicks games.

Outside of Madison Square Garden and in the newly opened Moynihan Train Hall, digital boards will also feature the branding from Caesars Sportsbook, exposing the brand to the millions of visitors who pass by each day.

As of this writing, the Caesars Sportsbook app is up and running in twenty states and jurisdictions. Of these states and jurisdictions, fourteen are mobile. Caesars Sportsbook also operates the greatest number of retail sportsbooks in the United States.

We may be compensated by the company links provided on this page. Read more