November 24, 2021
Canadian sports betting is ramping up to be quite the cash cow. Which means, there are growing opportunities for positions in the Canada sports betting industry all the time now. During a time when the Canadian sports media industry is struggling, the sports betting industry appears to be thriving.
Back in August 2021, the Canadian government legalized single-game sports wagering nationwide, but left the implementation to the individual provinces. At this time, British Columbia, Ontario, Alberta, Quebec, and across the Atlantic provinces have launched online sports wagering. Plus, next year in January 2022, Saskatchewan is also set to launch online sports betting.
The Canadian sports betting operations that have launched are government run and are being overseen by lottery corporations in the provinces. But, in the near future, Canada will see the launch of privately run online sports betting sites that will join the market. And, that is where the staffing boon appears to be coming from.
A major player in the online sports betting industry that is based in Canada is TheScore Bet. TheScore Bet is looking to hire potentially as many as fifty new employees. The company has hired one hundred and thirty seven new employees in Canada since the beginning of the year. Around 40% of this Canadian based workforce is for high-tech jobs.
PointsBet has done quite well in the US market since its launch back in 2018, even though it is an Australian-based company. Now, it is looking towards a launch in Canada and is preparing accordingly.
As of this writing, PointsBet has hired thirteen employees for the purposes of running its operation in Canada. One of the employees that PointsBet has hired in Canada is the CEO, Scott VanderWell, who formerly held the title of Senior Vice President of Rogers Communication.
And the operators of Unibet, The Kindred Group, have found their manager of Canadian operations in the Canadian Gaming Association’s Amanda Brewer. Michael Moskowitz has been hired by NorthStar Gaming as their Chief Executive Officer. They are looking to launch with a product for casino and sports betting specifically made in Ontario for the Ontario market. Moskowitz was formerly the Chairman and CEO of Panasonic North America.
Ontario is looking toward the launch of privately run online sports betting sites by the end of this year or the beginning of next year. And, it appears to be the sole Canadian provincial government that is hoping to embrace a sports betting open market concept.
As Ontario has a population of around 14 million people, it has a potential market that is comparable to the U.S. state New Jersey. New Jersey has a large online sports betting market that is doing quite well. So, Ontario could be poised to be an explosive market in the online sportsbook world.
TheScore Bet and PointsBet already have their eyes on the Ontario sports betting market. And, other sports betting operators who have done well in the United States are also looking towards the Canadian sports betting marketplace, specifically Ontario. These operators include FanDuel, DraftKings, BetMGM, BetRivers, and Caesars Sportsbook.
DraftKings and FanDuel already have a leg up on the competition. They both have a presence in the province because of their operations for daily fantasy sports. Caesars also has a boon from its casino in Windsor, Ontario which has been in operation for decades.
Penn National Gaming, a gambling giant in the U.S., has made a partnership with Canadian company TheScore Bet. TheScore Bet already has four million mobile sports news app users. So, the hope from Penn National is to leverage those users and the already established presence of TheScore Bet in Canada to get a boost when it launches. This is similar to the way the company partnered with Barstool Sports in the United States.
Written by Allie Nelson, our US Sports Betting Industry Expert. You can learn more about our author's expertise here.