Sports Betting Expert
The Canadian province of Ontario remains on track to expand its legal sports betting industry with commercial operators. Dozens of sportsbook brands featuring mobile sports betting apps are lining up to go live in the month of April.
PointsBet is one of those operators with an early inside edge with Ontario sports bettors. PointsBet Canada has recently announced a new strategic partnership with the Canadian Football League’s Ottawa REDBLACKS.
This multi-year partnership also includes TD Place as the home field of the REDBLACKS. PointsBet will be the official sportsbook of the team and the stadium.
Scott Vanderwel is the Chief Executive Officer of PointsBet Canada. He had this to say about the new partnership:
“It’s hard to imagine anything more Canadian than the Canadian Football League in Ottawa. We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivaled form of entertainment to REDBLACK fans.”
The fit between the two is perfect with both the PointsBet logo and Ottawa team logo utilizing the same red and black color scheme. PointsBet Canada will be featured on the team’s jerseys during the season. There will also be PointsBet branding at TD Place stadium.
As an added feature for home games, the PointsBet Sideline Club will serve as a hospitality venue for REDBLACKS’ fans. The club offers field-level views of all the action.
The Ottawa REDBLACKS are owned and operated by the Ottawa Sports and Entertainment Group (OSEG). As team president and CEO, Mark Goudie added his insight into the new partnership as follows:
“We proudly wave the Canadian and CFL flag in the Nation’s Capital and it was important to us that this partnership be with a Canadian operator who not only knows the City of Ottawa, but also loves the CFL and appreciates our REBLACKS fans and the passion they have for our team and our league.”
Ottawa is part of the CFL’s East Division along with Toronto and Hamilton. The fourth team in the East is the Montreal Alouettes. The CFL’s West Division is made up of teams in British Columbia, Calgary, Edmonton, Saskatchewan and Winnipeg.
Ontario is the only Canadian province to expand legal sports betting to commercial operators at this time. The current sportsbook system is made up of government-owned lottery corporations on a provincial basis. The existing sports betting platform in Ontario is PROLINE+.
The partnership with PointsBet Canada could open the door to other CFL sponsorships with commercial operators in Ontario. Earlier in March, the National Hockey League announced a new partnership with PROLINE+ and the Ontario Lottery and Gaming Corp. (OLG).
Written by Dave Schwab, our US Sports Betting Industry Expert.
The featured image for this post was sourced from Pixabay.