Caesars Sportsbook continues to make major inroads into the legal US sports betting market. Backed by Caesars Entertainment based in Nevada, the brand continues to expand into new markets as they become available.
This is just the start with stated plans to launch in as many as 30 states across the country. The NYRA first offered a national advanced deposit wagering system for horse betting in 2016. NYRA Bets gives horse racing fans access to hundreds of race tracks around the world.
With Caesars Racebook tied to NYRA Bets’ horse betting platform, it can offer the same services to its sports betting customers.
Dan Shapiro is the Senior Vice President and Chief Development Officer of Caesars Digital. That is the company’s interactive division behind Caesars Sportsbook. He stated that:
“Caesars Racebook is truly differentiated as the first horse racing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program.”
-Dan Shapiro, Senior Vice President and Chief Development Officer of Caesars Digital
The newly formed partnership with NYRA Bets grants Caesars Racebook full access to the betting platform. This includes popular features such as race replays and expert handicapping insights. Pari-mutuel wagering options using live track odds cover the most prestigious horse racing events in the sport.
The heaviest concentration of betting events take place at iconic US tracks such as Churchill Downs, Santa Anita Park, and Saratoga Race Course. However, the NYRA Bets platform has access to live daily race cards at more than 250 tracks. This coverage expands to international racing events in the UK, Europe, Asia, Australia and Dubai.
Caesars Entertainment has always been committed to furthering the cause of the US horse racing industry. The company has been the host of the National Thoroughbred Association’s National Handicapping Championship at Horseshoe Las Vegas.
The Harrah’s racetrack and casino brand will expand into Nebraska as part of future company plans. Caesars was already named the official betting partner of the NYRA’s Turf Triple Series at Belmont Park and Saratoga Race Course in January of this year.
Added interest in horse racing received a boost as a result of this year’s Kentucky Derby. The winning horse, Rich Strike, stunned the field as an 80-to-1 longshot. The overall betting handle for Derby Day at Churchill Downs on May 7 broke a number of previous wagering records.
The second leg of the 2022 Triple Crown racing series kept this momentum intact. This year’s Preakness Stakes at Pimlico Race Course later in May posted a record handle of $99,852,653.
Written by Dave Schwab, our US Sports Betting Industry Expert.
The featured image for this post was sourced on Getty Images.
We may be compensated by the company links provided on this page. Read more